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Hello. I’m Will.

Through Very Telling I help brands discover the stories and case studies that capture hearts and headlines.
Through story-led PR, emotive written content and engaging video, I can help you showcase the best of what you do using the voice of your community.
That’s because I’m good at finding great stories, funny moments and heart-warming memories. Get in touch to find out more.

A bit about me. 


I love stories. I love talking about them, just as much as I enjoy hearing about them.

For over ten years, I’ve bored colleagues with all the reasons why a brand is only ever as good as it’s stories. At the same time, I’ve also led a variety of high-impact PR and marketing campaigns – first with charities like Teach First and Age UK. And more recently, with brands like Ofgem and The Uyghur Human Rights Project.

Scroll down to see a few other clients. Or better yet, get in touch to find out more.

A few previous clients.


And a few of the things they said.

Having worked with Will at Teach First, I’m able to say that he has a wonderful eye for great stories, and a steadfast determination to find them. These qualities have been central to the success of so many press and marketing opportunities at Teach First. In turn giving us exactly what we need to recruit more talented teachers.”

– Kelly Loftus, Director for External Relations, Teach First

We’re immensely passionate about giving young person the chances in life they deserve. But getting that across to journalists, funders and potential recruits can be challenging. Thanks to Will, we’ve become much better at putting our stories at the heart of our work and the conversations we’re having. Which means that we’re getting our message through to the right people.”

– Kiran Gill, CEO, The Difference

Getting schools and businesses involved in our work has become a lot easier. And that’s thanks to the stories that Will has gone out and found for us. Through his enthusiasm and skill when it comes to talking to people, he’s teased out the kind of anecdotes and moments that best capture the value and opportunities there are when it comes to working with Future Frontiers.”

– Fabia Crole, Head of Partnerships, Future Frontiers

In HR, publicising job opportunities and maintaining staff morale are key priorities of mine. Will’s support and dedication has provided me with exactly the right kind of stories that I need, to ensure that my clients are always able to stand out from the crowd.”

– Bridget Hutchinson, freelance HR professional